Managing creative work on the job vs. personal projects with marketing designer Stefan Kostic

Dragan Babic
Dragan Babic
Published: 09.04.2021

As with many designers, Stefan is known for his need to make cool things. However, sometimes he doesn’t get to flex his design chops at work as much as he wants, so he explores personal projects. Let’s see how he manages this.


Stefan always with a smile on his face

Why did you join Superawesome, and what has kept you here?

I worked for a large portion of my professional career in a marketing agency. There, I've got to know the domestic advertising industry and apply my love for design in a functional environment. Up to a point, that is. As years went on by, I realised that I’d picked up on all of the knowledge I could and that further improvement and development was run only by myself and tutorials and classes I'm taking voluntarily, off work.

At one point I was determined to take up a new path and that led me to Superawesome, were fairly quickly I got to know the culture behind the superhero logo and I fell in love with it.

The freedom I felt while working even on less creative and fulfilling tasks was enough to keep me moving forward, learn a whole lot of new things and apply them in both personal and professional projects.

Tell us a bit more about your personal and passion projects, and creative hobbies. What do they mean to you?

The design world today, even though very liberating, is still confined to its borders. Now don't get me wrong, design is a free form of unlimited creativity that can be applied in basically every form and industry known to man and it serves a great visual and functional purpose. But, what gets me going is the notion of pushing those borders out, moving away from casual yearly trends, and looking for inspiration and function in the dark.

I like to examine caves and archaeological finds, to run on a line of old graphic applications and traditional folklore and art. Graphic design didn’t start in the 20th century, it was present for thousands of years before and I love to pick on old art and graphics and introduce them to a modern world via design, photography, and videography.

What’s been the most memorable experience during your tenure so far at the company?

The daily support I get from the people I work with. It's incomparable to anything I worked on earlier and it makes any project me and my team come face to face with fairly easy to tackle.

What do you look for in a project that you decide to dedicate your time to outside of work? What makes these projects different from those at work?

I love projects that have a cultural and social impact. One of my favorite campaigns I worked on in the previous agency was a campaign done for the Ministry of Justice against domestic violence. It was created ahead of passing a new law, so the effects of it were closely monitored and visible. It was one of the most stressful campaigns I worked on, but one where I could firsthand see and feel the result. I get that kind of fulfillment whenever I get a chance to work on any kind of similar project. If my work can impact someone's life and make it better in any way, I consider the project accomplished its purpose.

As for the cultural projects, I love building up local communities and being involved in the various art forms the people around me have to offer, so I'll kickstart a bunch of my projects and work on them for fun, or be the embodiment of Hogwarts and always help those who ask for it in their work 🧙🏼‍♂️

What's your favorite magazine, website, or community?

There are a bunch of Instagram, Dribbble, and Behance accounts I follow for inspiration. I don't have a steady stream of go-to magazine or websites, but I could pick out Futur and Pentagram, with Chris Do, Paula Sher, and Michael Bierut leading the inspiration train, as well as Ogilvy, Vox, Nasa, Van Gogh Museum, and Archeo Serbia being very dear internet points of interest for me.

If you could switch your job with anyone else within Superawesome, whose job would you want?

The freedom I mentioned gives me enough space to build up my position in the way I like. So the operational portion is always changeable and it will sometimes require me to work on tasks that I deem not creative enough, but I learned a long time ago not to mix feelings into what I do. That makes my professional dedication easier and the quality of work honestly better.

Is this the part where I need to add something profound to end on a high note?

If that is so, let's quote the last words of an architect of the high renaissance - Raphael: "Happy".


Get to know Stefan Kostic at Superawesome

Being a designer with such a versatile skill set makes working with Stefan a thoroughly enjoyable experience, and his work management skills are up to par as well as he is known to not let things slip through the cracks. If you happen to have any questions for him, or if you think he would be a good fit for your project, please don’t hesitate to contact us.

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