Perfect Life Title

Keilian Knudsen
Sandi Ivanušec
Published: 03.05.2023

The soul of’s brand is making human connections. Our tech partners continue to build and strengthen our community’s DNA. We are very proud to have Lloyds digital as part of our circle, whose unique individuals now inspire and empower all of our team members.

Time to meet the Project Manager at Lloyds digital, Sandi!

Do you have any hobbies, go-to weekend activities, or long-term passion projects you’re working on?

One of my favorite hobbies is filming and editing short videos up to 60 seconds in length. I appreciate the intuitiveness, specificity, quality, emotions, perfectionism, small yet powerful elements, brevity in time yet richness, synchronized minimalism, and attention to detail.

On weekends, I enjoy exploring the coastlines in stages across different countries. I am currently exploring the coast of Slovenia (from Italy to Croatia). Although the coast appears to be traversable within a couple of days on a map, it's not quite that simple. So far, I have covered more than half of the coastline, and this is my sixth attempt. I will need a few more trips to complete the entire stretch.

Filming and editing short videos

How do you define success in life?

My definition of success in life is remembering who we were when we were young. We didn't compare ourselves to others, what mattered was what we were doing. We were consistently happy, playful, stress-free, and free-spirited. We learned quickly, and best of all, our days seemed to last longer.

I believe that stress is today's biggest problem because it literally alters our genes, chromosomes, and DNA. Surprisingly, nobody wants to talk about it or admit the truth, possibly because the truth hurts, or maybe no one has a solution. Unfortunately, instead of taking action or making changes, people ignore the issue and continue living that way. It's not a problem if only one person is stressed, but it becomes an issue when the majority are stressed. This leads to poorer services, inferior products, and an overall worse world. So, you can be the wealthiest person, but if everyone around you is struggling, you'll struggle too, regardless of how well you're doing in life.

Are you an iPhone or android type of person?

I consider myself more of an Android person because it offers me complete freedom to do whatever I want with my phone, while I would be significantly limited on an iPhone. I've always enjoyed customizing things to my liking, especially when it comes to design. For example, I've always loved personalizing my phone's home screen to make it minimal, visually appealing, and functional. One instance of this was when I created a unique design for each app, assigned a custom name to each one, and found a special wallpaper featuring two cruisers parallel to one another. This layout looked perfect when the phone was in landscape mode. I believe that even today, this level of customization is not possible on an iPhone. However, unlike any Android phone, the iPhone boasts the best camera on a smartphone. Additionally, Apple has excellent MacBook laptops, which in my opinion, are currently far superior to any Windows laptop.

What's your favorite line from a movie?

My favorite line from the movie The Social Network is: "Wir wissen nicht, was es sein kann oder was daraus wird, wir wissen nur, dass es cool ist." I love this line because it depicts a group of guys working on a significant project that may or may not succeed. The scenes showcase a powerful, hacker-like atmosphere. It conveys a sense of power as if to say, "I can do whatever I want to you, and there's nothing you can do about it; besides, you don't even know who I am." I'm not sure where my strong desire for power comes from, but it's likely due to the constant injustices I've experienced in life, even though I've always done everything correctly as instructed. I constantly have a thirst for revenge and power, and this movie captures those feelings perfectly through its scenes.

Exploring the coast of Slovenia

If you could meet anyone in the world dead or alive who would it be and why?

My definite choice would be Elon Musk. The reason is simple: he is incredibly successful, yet also maintains a sense of humor. I appreciate his complete honesty (despite 99% of people finding it destructive in some way, leading them to oppose him), and I love that he strives to make the world a better place for all of us. In some ways, I see myself in him because he has experienced something similar to what I have gone through (although my situation was not as severe as his), where he was bullied by other boys, beaten multiple times, faced injustice, and grew up in poverty. It's as if Elon seeks revenge on those who mocked him, but always in a positive way, never harming anyone. While many billionaires may be quite evil (although it might not seem that way at first), Elon has a heart, and it shows through everything he does and says. Elon speaks directly and clearly, anyone can understand him, and he is candid and straightforward.

If you were to write a book about yourself, what would you name it?

If I were to write a book about myself, I would call it Perfect Life. It would be an autobiography (no more than 200 pages) in which I would describe my life from the beginning to the present in such a simple way that even a five-year-old could understand it. I would detail all the obstacles I encountered and how I overcame them. I would explain my life from the early days when I was the happiest person ever, with days that seemed to last incredibly long, to this moment when I am dissatisfied with my life in every aspect. In the book, I would describe my lifelong pursuit of happiness and freedom. I have never found it, but I always knew what I was doing wrong and how to fix it, yet I never took action. I would also emphasize the importance of doing what you genuinely love in life, regardless of whether it pays little, there is no job market for it, or for any other similar reason. Unfortunately, we spend a considerable portion of our lives working long hours every day, if the work is not fulfilling, our lives will not be enjoyable either. I believe that it is possible to live a beautiful life, but we, and especially our surroundings, tend to act ignorant and avoid talking or thinking about it. As a result, the majority of people are unhappy in their lives.

Get to know Sandi and the rest of the Lloyds digital team!

We’re delighted that Sandi decided to join Lloyds Digital – it’s been great having them on board! If you have any questions or want to get to know Sandi or one of their colleagues from the Lloyds digital team, we can put you in touch. Don’t hesitate to reach out!

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