A UX Beard Boy Called Andrei Balanica

Andrei Balanica
Andrei Balanica
Published: 17.12.2021

At Grapefruit we deliver end-to-end digital and user experience services so that we build long-lasting relationships with our clients, looking to improve the value they deliver to their end customers. In this quest we are always looking to bring the right kind of people on board, recruiting, retaining & growing passion and competence alike. We really seek the meaning behind our work, looking for clients with real challenges.

Time to meet the UX/UI Designer at Grapefruit, Balanica!

What's your motto or personal mantra?

I don't really relate to quotes or mantras, but this one made me fall in love with the design field. It's a quote from Albert Einstein "Creativity is intelligence having fun"

You're not a designer if you don't have that serious powerful pose, kidding.

What drew you to UX/UI? Have you always worked in Designer roles?

I started as a graduated Graphic Designer working on design related jobs such as branding, conceptual graphics and animation. After working on several web-based projects I fell in love with UI/UX.

Do you have any hobbies, go-to weekend activities, or long-term passion projects you’re working on?

I usually play video and VR Games. I'm very passionate about Dota 2. An outdoor activity that marked my attention is Airsoft. It combines my passion for video games and I can do some workout.

Describe what you were like at age 10.

When I was 10 I remember that I was very curious about how things work. I used to destroy all my toys and then repair them, or combine different components to create a new toy. Also, I was very passionate about building stuff with Lego and drawing.

Designer by day, party guy by night.

Why did you join Grapefruit, and what has kept you here?

I joined Grapefruit because I really wanted to work in a big agency. The company values made me realize that it's a fit for me and I'm really glad that I made a good decision.

When are you the happiest?

I think that I'm happy all the time. I try to think and see things from a positive perspective no matter the moment. I'm a rational type of person and If a problem occurs, I try to solve it using rational thoughts.

Get to know Balanica and the rest of the Grapefruit team!

We’re delighted that Balanica decided to join Grapefruit – it’s been great having them on board! If you have any questions or want to get to know Balanica or one of their colleagues from the design team, we can put you in touch. Don’t hesitate to reach out!

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